Sell Your Home
|Why should you use Intelligent Buyer Real Estate services to sell your home?
We get you the most money for your home in the shortest amount time. Our marketing efforts are geared toward getting multiple offers on your home. This multiple offer situation, when it can be achieved, clearly favors the seller and gets you a higher price for you home. We offer full service listings at the best price in town.
|Here are 8 reasons why we are the best at selling homes|
1. Low Commission
When you list with us, you pay only 1.5 percent with no upfront costs for our world class listing service. This is about half of what most realtors charge to list a home. This is just one of the ways we save you a ton of money.
If you sell a 2 million dollar home with us, you can save $30,000. Selling a 1 million dollar home with us can save you $15,000. Selling a $600,000 home can save you $9,000. This is a hefty sum that would usually go right into your agent’s pocket.
Don’t worry, you don’t have to sacrifice service to save money. In fact, if low commission is our first name, then “world class service” is our middle name. Yes, technically ‘world class service’ is three words, but you get the meaning. You see, we are 100% dedicated to being the best deal in town.
2. Our Agents
Our agents are better because they are more experienced and deliver better customer service. You see, most real estate agents spend up to 80% of their time marketing themselves and only 20% of their time (or less) working on actual transactions. All of our clients come from Intelligent Buyer’s marketing campaigns and client referrals. Therefore, our agents do not market themselves and can spend 100% of their time helping people buy and sell homes. This means they are more dedicated, more experienced, and more knowledgeable about real estate transactions.
When you use an Intelligent Buyer agent, you get someone who is dedicated to customer service and is always available to answer your questions. We can tell how well our agents are doing based on their customer satisfaction surveys and the high numbers of referrals they get.
3. Setting The Perfect Price
We take the science of home pricing to a whole new level. If you list your home too high, it just sits on the market. If you price your home too low, you are losing money. We keep our focus on the holy grail of home sales, getting you multiple offers.
Finding the perfect price at which to list your home begins with a comparative market analysis. This is where we look at the homes in your area currently for sale, pending sale (in contract), recently sold, expired listings, and homes that were pulled off the market because they didn’t sell. We look at the homes that are most similar to yours. Next we look at market trends – are homes sales increasing or decreasing? Are there any homes like yours that are currently for sale in your neighborhood?
Then we break down recent sales to determine if they were foreclosures or short sales because both of these affect the sales price.
Lastly, we take a long look at all of the things that make your home unique. We look at upgrades, amenities and your home’s specific location.
After discussing all of this data with you, we come to a conclusion. We share our advice on what we feel the home should be priced at.
Your input is one of the most important pieces of this process. No one knows your home and your needs better than you do. Even with all of the work we have done and all of the data we have taken into account, in the end, it is your choice. You can choose to take our advice or choose your own price. In the end, it is all up to you.
4. Preparing Your Home
The purpose of preparing your home is to help buyers take mental ownership of your home. When a buyer pulls up to your curb, you want them to like the outside of your home so much that they want to see the inside. Once they are inside, you want them find everything just the way they expect it. If they do, you can bet they will put in an offer to buy your house. The easier it is for a buyer to picture themselves in your home, the easier it will be for them to fall in love with it. Buyers are obviously willing to pay more for a home they love.
We will take your home through a very thorough checklist that we use to show you what types of things buyers will be looking at when they tour your home. The purpose of this checklist is to make sure that we have thought of everything from faucets to furniture, from the yard to the kitchen.
We recommend getting some specific inspections done, like a home inspection and a roof inspection. This will make sure you are prepared ahead of time to address any issues that you may not know about. A clean or mostly clean home inspection report does a lot to inspire confidence in a buyer.
Our recommendations are to help you get the best price for your home in the shortest amount of time. Don’t feel like you have to take all of these recommendations. You can take all of them or none of them. How much you do is completely up to you.
5.Marketing Your Home
The purpose of our marketing is to get lots of interested buyers to come and see your home. Due to our website and marketing prowess, this is something we excel at.
There are two parts to our marketing strategy: our Traditional Marketing and our Intelligent Marketing.
Our Traditional Marketing Strategy consists of the things that other realtors might do.
1. MLS Listing- Listing your home on the MLS is a necessity. This is where many buyers go to look for homes. Your home will also be listed on hundreds of other real estate websites.
2. Lots of Photos- Photos get people’s attention more than anything else in a listing. The more photos you have, the more time a prospective buyer will spend looking at your listing and the more likely they are to come and see your home.
3. Craigslist- a growing number of people are turning to Craigslist to look for homes and we take full advantage of it by creating custom posts for your home.
4. Yard Signs- These are a must have to show your neighbors and the people driving by that your home is for sale.
5. Flyers- These highlight the most important parts of your home and give prospective buyers the information they need to make a decision to see the inside of the home.
Intelligent Marketing Strategy
This strategy is unique to us and is custom made for your home and your neighborhood. When we take a listing we do a market analysis on your home decide who the likely buyer is going to be. Once we have come up with a buyer profile, we tailor a marketing campaign to reach these buyers directly. Traditional Marketing in real estate is done with the shotgun approach. Our Intelligent Marketing is done with precision, and specific intent. Here is how we do it:
1. A featured listing on Intelligent Buyer.com- They say that over 90% of home buyers search the internet for their new home. We take full advantage of this fact and make sure that your home is shown to tens of thousands of buyers each month on our website. Your featured home listing includes very tasteful advertising for your home on the appropriate pages of our website. It also means that when someone is using our real estate search functions that the ad for your home is colored differently than the rest of the homes so that it stands out from the other listings.
2. Targeted Advertising- This means that we aggressively go after the profile of the buyer who will think will most likely fit your home. For instance, if your home is two bedroom one bathroom, we may target first time home buyers. This could mean anything from sending fliers out to high end apartment complexes to targeting ads to websites that first time home buyers frequent. Other common examples of buyer profiles are buyers with families, or buyers looking for luxury homes.
3. Demographic Specific Fliers- These fliers, like the rest of our Intelligent Marketing Strategy, are made specifically to appeal to the buyer profile that matches with your home.
4. Website Advertising- We will advertise your home on websites that your buyers will probably frequent. For instance, websites for first time home buyers or that focus on certain school districts.
6. Showing Your Home
This is all about getting buyers to fall in love with your home and this is where all of our preparation pays off. Whether this is an open house or a buyer viewing the home individually, these moments can make or break a sale.
1. Home Availability- Its no secret that the easier it is to show a home, the more traffic it will get. When a buyer is ready to see a home, they are interested in that very moment. It is important to make sure that the appointment is set during any buyer’s peak interest period. If a day or more passes before the buyer can see the home, it becomes much harder to get them in to see the home.
2. Presentability- The home is as clean, bright, and inviting as it is capable of being. It is important to make sure clients are comfortable as they walk through the home.
3. Information- All of the information that is available is tastefully displayed for prospective buyers to look at. This information can include: fliers on the home, fliers about available financing options, inspections, receipts for work done, appraisals, and HOA documentation (if applicable).
4. Mental Ownership- If the prospective buyers can picture themselves living in the house, odds are you will get an offer.
5. Feedback- This where we ask the prospective buyers some very important questions. Are they interesting in buying the home? What did they like about the home? What did they not like about the home? This feedback can be used to improve the marketing or presentation of the home.
7. Negotiating Offers
Best case scenario, we can generate enough interest to generate multiple offers on your home. This scenario, if it can be accomplished, is clearly in the seller’s best interest and will net you a higher price for your home. There are many things that need to be considered before deciding whether to accept, reject, or counter any offer.
1. Price- This is a “no brainer”, for an offer to be accepted it must be an acceptable price range.
2. Contingencies- These give the buyer and seller time to opt out of the contract if certain conditions are not met. It is important that these contingencies are reasonable and acceptable.
3. Length of Contract- How soon does the buyer want to close escrow?
4. Buyer Qualification- Is the buyer qualified to purchase the home? How is the home being paid for? Is the loan they are getting right for this home?
5. Time on the Market? If the house has been on the market for a long time, the asking price may be too high.
6. Why is the buyer offering to buy the property? A buyer who is going to live in the property will be more emotionally attached than an investor. Also many HOAs limit the number of investor properties in its development.
7. How is the buyer offering to split closing costs? Our area has some traditional methods for splitting closing costs but buyers can offer anything they choose.
Once we completely understand the offer, it is time to make a decision to either accept, reject, or send a counter-offer the buyer. We are happy to offer advice based our experience and all of the factors above, but in the end it is 100% your decision about whether or not to sell and at what price. Once an offer is accepted, then we move on the closing escrow phase.
8. Closing Escrow
This is where we work hard to make sure that all of the provisions of the purchase contract are fulfilled. The purpose of escrow is to have a neutral third party protect all of the interests involved.
1. Contract Provisions- Anything that was required before close of escrow takes place during this time. Loan documents are signed, inspections are completed and agreed-upon provisions are met.
2. Closing Costs- Closing costs are estimated and paid. There are closing costs for both the buyer and the seller and it is important that everyone understands what they will owe as soon as possible. The buyer’s agent and loan officer should have already gone over this with the buyers, and we will have already given you an estimate of what your costs will be. Near the close of escrow, the escrow company will put the numbers together and give you a final estimate. It is important to note that the closing costs paid for at closing are still estimated closing costs. You may get a supplemental bill if any of the closing costs were estimated incorrectly.
3. Documents Signed- Both the buyer and the seller have documents to sign before the transaction can be completed. This is how the seller legally relinquishes responsibility to the buyer.
4. Recording- At the close of the transaction, it is recorded by the county to make it official.
5. Transfer Keys and Money- Congratulations you have just sold your home and are officially an Intelligent Seller. At this point, you get your check and the buyer gets the keys. We hope that we have exceeded your expectations and we will send you a survey to ask you how you feel about our services. We would appreciate it if you would take a few minutes to give us your honest opinion of how we did. We also love suggestions on how we can improve our service.
If you are going to buy another home, we can continue with our fantastic service. Click here to learn more about our buyer services